In the Bath With Charlotte Gunnell

Charlotte Gunnell


Tell us a bit about yourself and your career.

I’m an SEO/Audience Development Manager and blogger based in London. I started out with a degree in journalism, then moved into online copywriting via an IT company, charities, bingo sites and a police force…


What inspired you to start blogging?

Independence! I wanted a project that I was solely responsible for. When my blog gets a boost in traffic, or someone says goes well, I know it’s all down to my hard work and that’s about as satisfying as you can get.


What elements of your day-to-day life inspire your posts around SEO?

Questions. If I want to know how to do something, or someone asks me, then chances are that a blog would be of use to my readers.


You’re clearly a fan of the latest consumer technology trends, are there any apps you can’t live without?

My Life Organised – I’m a big fan of to-do lists and there’s nothing more satisfying than ticking off a task and watching it disappear! Plus BlogLovin’/Pinterest to find new blogs and ideas. I’ve also just started Evernote as I’m buying a house and need a place for all my notes and photos…


We like talking about SEO at Do you attend many SEO conferences/events and blog about these?

Yes! I’m on and go to at least one event per month. My favourites are the London Bloggers Meetup, Brighton SEO and Search London. But it doesn’t matter which type of marketing event you go to: the lines between all the marketing disciplines are blurring. I always learn at least one thing at every event I go to.


You’ve inspired us with your SEO tips, do you offer advice on surrounding any other areas on your blog?

Yeah, I’ll write about anything! I’m starting to write more about analytics and the more technical aspects of running a blog. I feel like there’s a shortage of blogs that are written for bloggers who have got past the basics and want to read something more in-depth.


What advice would you give to someone who is just starting out blogging?

Write about your passion. Get really niche and nerdy. It doesn’t matter what it is – there will be people out there who want to read it, if you put the work in and do something different. Just be yourself. And don’t do it for the money!


Do you have an inspiration/hero?

I’ve followed Kate Toon’s blog for years. She was definitely one of my inspirations when I started, and I’m still learning from her now. She’s got her own style and is completely unapologetic for saying what she thinks. She also knows her stuff on SEO and I trust her advice.

I also love Darren Rowse for blogging advice and Rand Fishkin for content marketing tips.


If you could only take one possession to a desert island, what would you take?

My laptop, so at least I could blog about the experience!


Charlotte Gunnell is SEO Manager at Check out her blog, Cavatica Copy at

Get blog posts via email


Leave a Reply

Your email address will not be published. Required fields are marked *