Money Down the Plughole! How Much Extra is Water Usage Costing in 2022?

Published: 3rd Aug 2022Read Time: 5 min

Like most people in the country, you and the people that live in your household might have noticed that money isn’t stretching quite as far as it did last year. As bathrooms experts, we decided to conduct research to analyse how much of an impact our habits in the bathroom could be playing during the cost-of-living hike and to see whether a change of behaviour could put more money into the pockets of our customers. To measure this, we analysed price data from every water board in England, to determine how much more consumers are paying in 2022 compared to last year. Primarily, we looked into how much consumers are paying to wash with a shower or bath.

Families Paying 64p Extra A DAY to shower 

Our data suggests that the average family of four in England is paying 64p extra a day, based on the assumption that they are showering every day for the average length of time (8 minutes).

The cost to run a shower for the UK average length of 8 minutes has risen 16p a day in 2022 compared to 2021, with the average shower now setting Brits back by 60p per day. 

Running a small bath every day is now costing the average person £340.52 per year, compared to £252.92 in 2021, a rise of £87.60.

Data suggests that women take longer showers than men on average (9 minutes vs 7 minutes), meaning women face a higher average price rise for their daily shower. The year-on-year variance for men taking daily showers is an increase of £48.39, while for women bills will have increased by £62.11 – a gender disparity of £13.72. 

Some Regions Paying More Than Others

Consumers supplied by Wessex Water are paying more than anyone else in the country to have a wash, with those who shower daily likely to fork out £230.68 per year for each person in their household.

Thames Water customers and those served by South-West Water (£227.76) also pay a high annual price for their daily shower.

Portsmouth Water and Northumbrian Water consumers (£201.48) fare the best of the regions surveyed, with people served by Bristol Water and Yorkshire Water (£210.24) also paying less than the average.

Those supplied by Thames Water have a huge incentive to opt for a shower rather than a soak in the bath. A large bath a day would set your household back by £20.37 a week when you could save £16.55 with an 8-minute shower, which only costs £3.82 a week.

 The price of water for average 8-minute shower in the UK will depend on where you live.

Thames Water customers have seen the biggest price rise since 2021 for a daily shower, with people living in the area in 2022 paying £64.24 more than they did for exactly the same usage the year previously.

Four providers were tied for the next most expensive price fluctuation, with people served by Anglian Water, South Staffs Water, Affinity Water, and Bristol Water all paying £61.32 more than they did in 2021.

Interestingly, a rise of £52.56 for Wessex Water customers wasn’t particularly steep compared to other providers, suggesting that people who use Wessex Water have been paying more than anyone else in the country for some time, considering Wessex still ranks as the most expensive despite steep rises for other providers.

People who use South-East Water (£46.72) and South-West Water (£49.64) saw the smallest price rise.

How can we reduce our water usage and save money?

In these hard times it makes sense to try and save water wherever possible, as even small savings can make a big difference. 

Money Down the Plughole: Five Top Tips to Save Money in the Bathroom 

Looking to cut down on your water bill in 2022? Here are five top tips to help you along the way. 

1. Turn the tap off when brushing your teeth:Many of us leave the tap running whilst brushing our teeth, yet the figures above prove that the cost of wasted water can take a toll on your wallet.

2. Cut down on running the bath: The price data highlights how significant a cost having a bath frequently can be. Those of us who run a large bath every day will rack up an annual bill of £1,021.57 by the end of 2022 – comfortably enough to pay for a family holiday.

3. Shallower baths for small children: Small children are unlikely to stay in the bath for a long time, so running a shallower bath than usual could save water and a few pounds along the way.

4. Be mindful of shower length times: Using the shower for less time can save a lot of money and water! Taking a four-minute shower every day rather than the average 8 minutes would save over £100 over the course of a year. Some digital showers include an eco-mode with a reduced water flower which can help.

5. Use a device in your toilet to reduce water use: You can fit a water displacement device in your toilet which means it uses less water with each flush.