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Welcome to The Showroom Edit, where our showroom expertise comes to your screen. Our bathroom managers solve problems throughout our local showroom branches every day, turning blueprints into finished spaces. From maximising floor space to debunking DIY myths, their advice is grounded in hands-on experience.
So, we’re bringing this expertise online by starting an exciting new section. Beginning with a highlight of the many world-class bathroom brands we’re proud to stock, we’re answering that most common question: "Where should I begin?" 
Here, our experts offer top picks for style, budget, and durability and, to further help you identify the most trusted brands and specialist ranges, our managers share their recommendations. As you read, consider your priorities, whether style, budget, or ease of maintenance, to get the most from this guide.

Choosing Your Brand: A Manager’s Guide to Our Expert Ranges

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Choosing a bathroom brand can be challenging. To help, we’ve highlighted styles, strengths, and specialities of favoured brands at The Bathroom Showroom, plus expert tips to guide your choice.
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The Contemporary All-Rounders

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iflo: The "Trade-Secret" for Durability
Exclusive to City Plumbing and The Bathroom Showroom, iflo is trusted by professional installers for "trade-quality" durability. The brand focuses on easy installation and high-performance parts designed to last.
  • Industry-Leading Protection: iflo offers a massive 35-year guarantee on waterproof wall panels, large sheets that cover walls and are highly resistant to water, used as a quicker, grout-free alternative to traditional tiling, and up to 25-year warranties on "Evo" baths, which use special acrylic that insulates water to keep it warm 28% longer than standard acrylic baths.
  • Maintenance: As iflo parts are widely available, simple swaps for replacement parts make future repairs straightforward, especially when compared to less accessible unbranded options.
  • Modern Aesthetics: Despite the focus on trade, our iflo brand's latest collections offer high-end finishes such as Brushed Brass and Matt Navy.
Ideal Standard: The Century-Long Innovator
With over a century of expertise, Ideal Standard consistently innovates to address hygiene and maintenance challenges in the bathroom industry.
  • Innovation: RimLS+ Technology is a rimless toilet design, meaning the bowl's interior lacks the usual rim. This makes it easier to clean and allows the flush to wash the entire bowl, improving hygiene.
  • Efficiency: Those Ideal Standard systems with SmartValve conserve water by filling the cistern only after a flush, preventing overflow.
  • Guarantee: Ideal Standard offers superb lifetime warranties on most ceramic basins and toilets, which underscore confidence in the materials used.
Roca: Where High Design Meets Smart Tech
A globally recognised leader, Roca combines high-end design with advanced technology to deliver bathrooms inspired by boutique hotels and modern spas.
  • Material Innovation: Fineceramic® basins use a unique material blend to create basins that are lighter, stronger, and have very thin edges compared to standard ceramic basins.
  • Smart Tech: In-Wash® Smart Toilets combine a toilet and bidet in one unit, adding features like drying and In-Tank® technology, which means the water tank is built inside the toilet for a compact, space-saving design.
  • Hygiene: Self-cleaning functions use ultraviolet (UV) light to sanitise the toilet's spray nozzles, helping to destroy bacteria by up to 99.9%.
"Roca adds luxury to any bathroom design. With a great colour palette for furniture, it adds beautiful finishing touches while fitting into both modern and traditional designs comfortably."
— Loraine Bewick - Showroom Sales Manager, The Bathroom Showroom (Livingston)
The Design & Style Leaders
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Vitellio: Designer Aesthetics on a Real-World Budget
The Vitellio brand delivers designer aesthetics at affordable prices, specialising in visually striking pieces, including heating solutions and brassware.
  • Heating: Designer towel rails provide high heat output and serve as visual focal points.
  • Solid Brass Construction: Unlike taps and fittings made mostly of plastic, Vitellio uses solid brass throughout and ceramic disc technology, creating a heavy, high-quality feel and offering a 5-10-year guarantee.
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Heritage Bathrooms: The Authority on "Period Living"
Known for authentic period details, the Heritage Bathrooms brand caters to traditional properties from the Victorian to Georgian era, blending stunning classic style with modern performance.
  • Baths: As the market leader in cast-iron baths, Heritage features a heavy-metal core and two layers of enamel for a smooth, durable finish.
  • Toilets: Specialising in high-level, pull-chain toilets, where the flush tank is mounted high on the wall and is operated by pulling a decorative chain, Heritage completes authentic traditional bathroom suites.
  • Modern Performance: Classic aesthetics meet 2020s reliability, ensuring leak-free, efficient operation.
Crosswater: The Master of Finishes
Designed for those seeking bold, modern alternatives, Crosswater, especially the MPRO range, is at the forefront of finishing innovation in the boutique-style market.
  • Design: Cohesive colour palettes offer matched finishes across all essential fixtures for a seamless look.
  • Durability: Advanced PVD (Physical Vapour Deposition) coatings create finishes that are highly resistant to scratching and fading.
"Crosswater offers great value on showering sets and cistern/flush plate sets. It’s one code, one price, one box—excellent value."
— Loraine Bewick Showroom Sales Manager, Livingston
The Space & Shower Specialists
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Atlanta: Maximising Every Square Inch
A UK-based storage expert, Atlanta Bathrooms designs fitted bathroom furniture to maximise space and conceal pipework for a built-in, organised appearance.
  • Guarantee: Lifetime warranties on most storage units - typically uncommon in the industry.
  • Small Space Solutions: The "Slimline" range is designed especially for tiny cloakrooms or narrow shared bathrooms, which are often small rooms connecting two bedrooms and too tight for standard furniture.
Kudos: British-Engineered Shower Enclosures
Specialising in British-engineered shower enclosures, the Kudos brand crafts easy-to-maintain glass solutions that elevate the shower experience.
  • Glass Protection: Lifeshield™ is a protective layer that covers each glass enclosure, helping to keep the surface clear and easy to clean with little effort.
  • Maintenance: Sliding doors with a release mechanism make it easy to detach the door panel, so you can clean hard-to-reach areas and avoid grime buildup.
“Kudos enclosures have a lovely effortless look. Whether you're looking for understated elegance or want to make a statement, they have something that will suit every bathroom.”
— Loraine Bewick Showroom Sales Manager, Livingston
The "Big Players" in Shower Technology
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When it comes to advanced shower technology, several leading brands stand out. Here’s how they compare:
​Hansgrohe vs Grohe: The German Powerhouses
While the names are similar, they offer different strengths:
  • Hansgrohe (The Experience): This brand prioritises the water experience, offering Raindance shower heads with 'AirPower' technology. Injecting air into water droplets creates a low-pressure, luxurious downpour. The Select button lets you switch between spray patterns easily.
  • Grohe (The Performance): Focused on safety and precision, Grohe’s CoolTouch technology features an internal cold water buffer to keep the shower body cool to the touch, which is important for families with young children.
Mira: The UK’s Low-Pressure Problem Solver
Mira leads the UK market by designing showers specifically for local plumbing systems, which often have lower water pressure.
  • Airboost™ Technology: Found in their electric showers, this feature increases the force of the water output by up to 30% without actually increasing the amount of water use
  • Mira Sport: The UK's best-selling electric shower, designed to resist limescale (hard mineral buildup from water) and last up to 50% longer than many competitors in areas with hard water.
Aqualisa: The Smart Home Pioneer
Aqualisa pioneered the digital shower, making it the go-to brand for tech-focused bathrooms.
  • The SmartValve™: This "brain" monitors water temperature 10 times every second to prevent any "cold shocks" when someone else turns on a tap.
  • Remote & Voice Control: Start your shower using a smartphone app or a voice command to Alexa, Amazon’s digital assistant. The LED controller is a small digital display on your shower that blinks until the ideal temperature is reached, so you know exactly when to step in.
"All our showering brands have excellent technical help desks which offer guidance to fitters on installing. This makes it easy when replacing parts or carrying out maintenance, giving our customers the confidence to purchase with ease knowing their shower will last years and years."
— Loraine Bewick Showroom Sales Manager, Livingston

Start Your Project Today With The Bathroom Showroom

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Choosing the right brand is the first step in renovation, yet you don't have to decide alone. Whether you want Grohe’s precision or Heritage’s elegance, our managers guide you from mood board to finished room.
If this guide has sparked an idea, move forward by seeing these brands in person.
  • Visit Us: Drop into your local bathroom showroom to run the "Touch Test" on some of our best-selling ranges.
  • Book a free 3D design service. Our friendly bathroom experts will help you plan your perfect space.
  • Stay Tuned: Subscribe to our newsletter to receive our ongoing Showroom Edit and much more besides. We can help turn your dream bathroom into a reality.